Insurance sector experts announced as new senior hires for CPP Group UK

We are delighted to announce the appointments of new commercial director Dave Ross and new sales manager Joanne Neill, to strengthen our expansion into the broker market.

Dave and Joanne are joining at a significant time for CPP Group following our recent re-entry into the UK market, with specific focus on our ambitious plans for the broker space.

CPP Group donuts

Dave Ross, commercial director at CPP Group UK, commented:

“In previous roles I worked in partnership with CPP, and so I have always closely followed the business and admired its achievements. That formed my long-held goal of becoming part of the organisation. I am delighted to be working within this new and vibrant team, made up of industry experts with a shared determination to make waves in InsurTech. A huge amount of groundwork has been laid, I believe we now have the ambition and resource to become international standard bearers in InsurTech.”

He added:

“Jo’s appointment reinforces an already strong and dynamic team. She brings with her a great deal of experience in the personal lines schemes and affinity areas, which will greatly enhance our drive forward in these key areas.”

Joanne Neill, sales manager at CPP Group UK, also commented:

“The aspect of CPP that appealed to me the most is that customer’s needs are met in a completely different way to anything I’ve seen previously in the sector. The new and innovative products and services are so beneficial when combined with insurance policies that it is exciting to be a part of bringing them to the market. I am looking forward to this new journey, having joined at such a pivotal moment for the company; I’m incredibly confident that the hard work and innovation by the team will pay off as we venture into this new era of insurance technology.”

CPP Group is on a transformative journey and the continuing investment in its UK market supports their overall growth ambitions and is fundamental to achieving this.

Dave Ross CV

Commercial director Dave Ross brings with him deep industry knowledge from his career in the insurance sector, including as MD of Keycare Ltd and with two decades in various roles at AXA Insurance. He established his own general insurance business, Valeos Ltd, before selling it to CPP Group in November 2017. Following the acquisition this has been developed into Smart Key Protection, a white-labelled app and Bluetooth device that can be attached to keys and helps users to locate keys or phones, preventing losses and reducing insurance claims.

Dave, who served on the board of the Chartered Insurance Institute for three years until June of this year, will utilise his strong experience in the insurance sector to lead the sales strategy for CPP Group UK’s New Business Team.

To contact Dave, email him at

Joanne Neill CV

ACII qualified Joanne Neill has over 25 years of experience in the insurance industry – 15 of which were spent at Zurich Insurance. Joanne began her career as an underwriter in the high net worth arena before moving into business development and sales in personal lines schemes and affinity areas, including in home, motor and travel. Joanne’s role will involve using her industry knowledge and business development expertise to bring CPP Group UK’s innovative products to new and existing partners and customers, bolstering the firm’s goals in the InsurTech market.

To contact Joanne, email her at

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